Masterclass Inc

Helping Nonprofits Help the World: How Masterclass Inc Used Salesforce and Automation to Expand Impact

Case study infographic: Vetforce Consulting helps Dib's Logistics recover from Salesforce complexity.

The Challenge

Masterclass Inc sought to scale its global impact by equipping nonprofits with tools and strategies for digital transformation. Despite a powerful mission, the organization faced fragmented data systems, limited automation, and a lack of centralized engagement insights — hindering its ability to deliver targeted resources, secure funding, and track outcomes across partner networks.

The Objective

Vetforce Consulting was brought in to help:

  • Architect a flexible digital infrastructure for multi-org collaboration
  • Streamline grant reporting, resource sharing, and performance tracking
  • Lay the foundation for ethical AI and data-driven storytelling
  • Enhance funding visibility through improved CRM and engagement metrics

The Solution

We implemented a phased solution built on the Salesforce Nonprofit Cloud and integrated digital ecosystem:

  • Data Unification & Visibility
    Centralized partner, donor, and impact data using Salesforce NPSP, enabling a single source of truth and seamless communication across departments.
  • Automated Resource Delivery
    Used automation and flow orchestration to match nonprofits with the right tools, funding opportunities, and advisors—cutting down manual outreach by over 60%.
  • Impact Reporting Dashboards
    Built real-time dashboards to visualize outcomes across engagements, enabling Masterclass to track digital maturity, program adoption, and funding readiness.
  • Future-Ready AI Architecture
    Prepared Masterclass for future AI deployment with ethical guardrails, structured data capture, and Data Cloud alignment.

The Results

  • 2× increase in nonprofits reached within 6 months
  • 70% reduction in manual resource assignment and partner follow-ups
  • Real-time grant impact dashboards deployed within 45 days
  • Enabled AI-readiness roadmap with ethical data practices baked in
  • View Our Capabilities