Turning Complexity into Clarity for Dibs' Logistics

How Vetforce Consulting untangled a broken Salesforce rollout to rebuild trust, clean data, and get the team back on track.

Case study infographic: Vetforce Consulting helps Dib's Logistics recover from Salesforce complexity.

The Challenge

Dibs' Logistics had invested heavily in a Salesforce rollout to streamline their fast-growing operations. But after the initial go-live, things didn’t go as planned. The system was over-customized, packed with unnecessary workflows and third-party add-ons that confused frontline users. Sales reps and operations teams were still working in spreadsheets because they didn’t trust the data. Reporting was inconsistent. And the migration from their old CRM had brought over just enough bad data to make everything feel unreliable. User adoption plummeted. Leadership couldn’t get the visibility they needed. The platform meant to simplify their work was now getting in the way of it.

The Objective

Vetforce Consulting was brought in with a simple ask:

"Can you tell us what went wrong — and help us fix it without starting from scratch?”

We made it our mission to meet users where they were, get to the root of the system breakdown, and rebuild confidence in Salesforce — not just for leadership, but for the people using it every day.

The Solution

We started with a hands-on assessment, sitting down with users, managers, and stakeholders to hear what was working, what wasn’t, and what they needed to do their jobs better.

What we delivered was a down-to-earth, right-sized solution:

  • Simplified the Setup
    We removed dozens of unused fields, deprecated over-engineered automations, and brought the system back to the basics.
  • Cleaned the Data
    Vetforce performed a structured data audit, deduped records, and fixed broken relationships. We also put guardrails in place so it wouldn’t happen again.
  • Rebuilt Trust with Users
    Instead of “retraining,” we coached teams using real examples from their day-to-day. We rebuilt page layouts and reports to match how people actually work.
  • Enabled Leadership Visibility
    We built simple dashboards that told leaders what they really needed to know — not just what Salesforce could show.

The Results

  • 🚛 3x increase in Salesforce user logins within 60 days
  • 🧹 Over 6,000 dirty records cleaned or removed
  • 📊 Reliable pipeline and operations dashboards now used in weekly planning
  • 💬 Positive user feedback across every team, from sales to dispatch
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